Case Study - miteinanderfinden
Online counselling for couples & families-plus a focus area on diabetes counselling. A calm, accessible website that lowers barriers and provides orientation.
Executive Summary
The goal was a trustworthy online counselling service with clear paths for couple and family concerns and a focus topic of diabetes. This bridges care gaps caused by long waiting times for therapy-using plain language, visible help paths, and secure contact options.
- Establish online counselling for couples & families: secure video sessions, simple appointment paths, clear expectations.
- Focus on “diabetes counselling”: evidence-based, everyday guidance and counselling for those affected and their relatives.
- Bridge the care gap: immediately usable first counselling and clear help paths despite long waiting times for therapy.
- Lower barriers: clear CTAs, short forms, visible contact details, and calm language.
- Strengthen SEO & performance: solid foundation, fast load times, strong Core Web Vitals.
Challenge
Online counselling must build trust-without a waiting room or handshake. People want to know: Is the offer professional? Is my data safe? Where are the limits (e.g., no acute care)? The entry should be easy: a clear path to booking, a choice of channels, stable access links, and a brief tech check. We communicate respectfully and without stigma-in plain language, with transparent expectations around process, response times, confidentiality, and responsibilities, including visible escalation paths in crises. At the same time, the market is competitive: trust emerges through a tangible USP-calm, accessible UX; evidence-based content in clear language; GDPR-first without ad tech; and quickly available online appointments. We prove impact measurably rather than with buzzwords (e.g., higher contact rate, fewer drop-offs, better Core Web Vitals).
- Communicate sensitive topics clearly and without stigma.
- Simplify contact paths and make expectations transparent.
- Competitive market & USP: calm UX, evidence-based content, GDPR-first, fast online appointments-made tangible and measurable.
Solution
We translated online counselling into clear, low-friction journeys: from the homepage through services and topics (e.g., diabetes) to contact. We explain services in modular cards-with honest expectation management around process, duration, and boundaries. The “Diabetes counselling” topic hub bundles everyday content and leads to suitable contact options in just a few clicks. Appointments are possible via three equivalent paths (phone, email, short form); prominent CTAs, stable access links, and a brief tech check reduce friction. FAQs & help paths make waiting times, responsibilities, and crisis paths transparent; a crisis notice is always visible. Calm UX, accessible components, and GDPR-first (EU hosting, Consent Mode v2, no ad tech) provide tangible safety. Technically, we rely on an easy-to-use content management system so content can be edited without developers; optimized delivery, lean assets, and clean SEO & structured data result in excellent Core Web Vitals. Additionally, we set up a credible backlink program: vetted directories and professional portals, cooperation with associations, guest articles/interviews, local citations (NAP), and topical content hubs with clean internal linking-for sustainable visibility.
- Service modules for couple, family, and individual counselling with clear expectations.
- Topic hub “Diabetes counselling” with everyday orientation and concrete contact paths.
- Contact & booking via three paths: phone, email, short form; prominent CTAs.
- FAQ & help paths: process, waiting times