Case Study - MoodTrackMe Website
A calm mental-health website for education, orientation, and app discoverability-informative rather than promotional, with a resources hub and therapy context.
Executive Summary
The goal was a website that informs in a sensitive mental-health context while also supporting discoverability of the MoodTrackMe app. People rarely search for an app first; they search for explanations around symptoms or conditions such as bipolar disorder, depression, PTSD, or intense mood swings. The site therefore combines educational content with a restrained introduction of the app. It also deliberately addresses family members and loved ones who are seeking orientation and ways to support. A key focus was a resources hub with print-friendly PDFs, as therapy handouts are often given as PDFs but frequently get lost or never brought back in everyday life.
- Trust & orientation: calm language, clear structure, no promises or hype.
- Support app discoverability through informative content rather than advertising.
- Provide accessible education on mental-health topics such as bipolar disorder, depression, PTSD, and mood instability.
- Include family members and loved ones with dedicated orientation and support content.
- Build a resources hub: free worksheets, skills, and PDF templates as lasting reference points.
- Support therapy workflows: content for therapists (self-observation, logs, crisis plan, PDF context).
- SEO & performance: solid information architecture, Core Web Vitals, structured content and internal linking.
Challenge
Mental-health topics require a different tone than typical product websites. Visitors often arrive cautious, overwhelmed, or uncertain. The website needed to feel professional and safe-without promotional language. At the same time, discoverability matters: people search for understanding, not tools. Another recurring issue from therapy practice is continuity: PDFs or handouts are often given to clients but get lost or are not brought back. This breaks shared reference points. The challenge was to combine ethical app visibility, factual education across multiple conditions, and long-term usability for users, loved ones, and professionals into a coherent system.
- Build trust without promotional language or promises.
- Improve discoverability through education on bipolar disorder, depression, and PTSD.
- Support family members without oversimplifying complex conditions.
- Reduce loss of context: therapy PDFs often don’t return.
Solution
The website was designed as an orientation system. Clear entry points lead to app information, resources, therapist-focused content, and dedicated sections for family members and loved ones. Educational pages explain bipolar disorder, depression, PTSD, and self-observation in calm, accessible language before presenting the app as a supportive tool. The resources hub bundles worksheets, skills, and print-friendly PDFs as permanent references usable between sessions and in daily life. From an SEO perspective, we focused on ethical practices: clean metadata, a clear heading hierarchy, human-readable URLs, internal linking, and topic hubs. Technically, the site is mobile-first, performant, and privacy-conscious.
- Audience-based information architecture (users, loved ones, therapists).
- Educational content on bipolar disorder, depression, and PTSD.
- Resources hub with durable PDF references.
- Ethical SEO instead of marketing claims.
- Mobile-first, performant, privacy-conscious setup.